This Policy explains what personal data we collect, why we collect it, how we use it, and what rights you have. Please read it before using our website or subscribing to our communications.
This Policy works together with our Terms & Conditions, which govern your use of the Platform and set out defined terms — including “Publications,” “Covered Parties,” and “Health Content” — used in both documents. If there is a conflict between this Policy and the Terms & Conditions, the Terms & Conditions take precedence.
Who We Are and How to Reach Us
Prismatica LLC is a health and wellness media company that publishes editorial Publications covering dietary supplements, nutrition science, consumer health news, and related topics. We operate the website at https://healthprismatica.com and distribute our Publications primarily through email newsletters and digital channels, together, our “Platform.”
We are organized as a limited liability company under the laws of Delaware, United States. For purposes of any data-protection law that assigns responsibility to a controller or equivalent role, Prismatica LLC is that entity.
You can reach us at:
Prismatica LLC
3411 Silverside Rd
Wilmington, Delaware 19810
United States
Email: team@healthprismatica.com
Phone: +1 (302) 337-4749
Who This Policy Covers and When It Applies
This Policy applies to anyone who visits our website, signs up for our newsletter, receives an email from us, or otherwise provides personal data in connection with our Platform — regardless of how we came to have your contact information.
Our Platform is intended for adults aged 18 and over. We do not knowingly collect data from children under 13, consistent with the Children’s Online Privacy Protection Act (COPPA), 15 U.S.C. §§ 6501–6506. If we learn we have accidentally received data from a child under 13, we will delete it promptly. If you think a child under 13 has given us their information, please let us know at team@healthprismatica.com.
By using our Platform or receiving our emails, you acknowledge the practices described in this Policy. If anything here is unacceptable to you, please stop using the Platform and unsubscribe using the link in any of our emails or by emailing team@healthprismatica.com.
What Data We Collect and Where It Comes From
Data you give us
When you subscribe to our newsletter, fill in a form on our website, take a survey, or contact us directly, you might share information like your name, email address, or phone number. You choose what you share.
Data we collect automatically
When you visit our website or open our emails, our systems automatically record certain technical information. This includes:
- your IP address and the approximate location it suggests;
- the type of device, browser, and operating system you are using;
- which pages you visit, how long you stay, and what you click on;
- the website or search query that brought you to us;
- signals used to recognize you across devices where that feature is active; and
- whether and when you opened one of our emails, and which links you clicked — captured via small tracking images called pixels embedded in those emails.
Data we get from third parties
We sometimes add to the data we hold about you using information from outside sources. These might include companies that provide contact lists, audience-development platforms, shared-registration services, publicly available databases, and advertising technology partners.
Every outside source we work with must contractually confirm that the data they supply was collected lawfully and that they have the right to share it with us for the purposes described here. We also run a vendor review process that includes contractual protections, qualification checks, and matching against suppression lists, to make sure we handle data responsibly and respect any opt-outs already recorded.
Health-related data — important note
We do not ask for, and we have no need for, sensitive health information from you — things like medical records, diagnoses, prescription details, or clinical information. If you send us something like that without us asking, we will use it only to reply to your message and will not store it beyond that purpose. Please see the Health Information, HIPAA, and Our Responsibilities section below for more detail.
Why We Use Your Data
We use personal data to:
- run our website and keep it working properly;
- send you our newsletters, health news updates, product recommendations, promotional offers, and third-party commercial messages;
- understand how our audience engages with our Publications and how well our campaigns perform;
- spot and prevent fraudulent or unauthorized activity;
- track advertising clicks and conversions so we can calculate payments owed to us by partners;
- meet our legal obligations;
- enforce our Terms & Conditions; and
- answer your questions and support requests.
Where European data-protection law applies to us — the GDPR, the UK GDPR, or Swiss data-protection law — our processing rests on three legal grounds. First, your consent, which is the main ground for sending you marketing emails, including where we got your contact details from an outside source. Second, our legitimate interests in operating our business, for things like analytics, security, and fraud prevention, where those interests do not unfairly override your rights — we reached this conclusion after weighing the limited, non-sensitive nature of the data involved and the opt-out controls we make available. Third, legal obligations that require us to process certain data.
If we obtained your email address from an outside source and you are in a place where marketing emails need prior consent, such as the EEA or UK, we rely on that source’s contractual promise to us that they had your consent before passing your data on. You can withdraw consent at any time — withdrawing does not undo anything that was lawful before you withdrew.
Cookies and Tracking Tools
Our Platform uses cookies, pixel tags, clear GIFs, and JavaScript tools. We use them for:
- keeping your session active and making the site function;
- measuring how people use our site and how effective our campaigns are;
- tracking whether ads led to sign-ups or purchases;
- grouping audiences for more relevant Publications; and
- recognizing you across sites or devices where we have that capability.
The pixels in our emails tell us whether a message was opened, on what device and when, and which links were clicked. They capture your IP address, email-client details, and timestamps.
Some of these tools are run by third-party advertising and analytics companies. We do not control what those companies do with the data their tools collect — their own privacy policies apply. We recommend reviewing them if you want to know more.
You can turn off cookies in your browser settings, though some features may stop working. To stop email tracking pixels, set your email app to block automatic image loading.
On Do Not Track signals: there is currently no agreed technical standard for what these signals mean, so our Platform does not change its behavior in response to them. We will revisit this if a recognized standard is established.
Our Email Program — How It Works
Sending newsletters is at the heart of what we do. Once your email address is in our system — whether you gave it to us directly or we received it from a legitimate outside source — you may start getting commercial emails from us. These might include our editorial health and wellness Publications, dietary supplement updates, news digests, and messages promoting products and services from our advertising and affiliate partners. Partners we work with include companies in areas such as nutritional supplements, wellness technology, consumer health platforms, fitness services, and medical news publishing.
How often we send varies depending on our editorial schedule, promotions, and how engaged our audience is.
We follow the CAN-SPAM Act, 15 U.S.C. § 7701 et seq., for all commercial emails. Every message we send tells you clearly who it is from, includes our physical mailing address, and gives you an easy way to stop receiving emails from us. We process every unsubscribe request within ten business days — or sooner if the law requires it. For the full legal framework governing your consent to receive emails and your opt-out rights, please refer to the Our Email Program section of our Terms & Conditions.
To unsubscribe, click the unsubscribe link in any email, or email us at team@healthprismatica.com. You may still get non-commercial messages after opting out — things like service notices that are not covered by CAN-SPAM.
We use third-party email delivery services. Each one operates under a contract that allows them to use your data only for sending our messages, nothing else. We may switch providers at any time.
We maintain suppression lists. When you unsubscribe, your address is flagged across our sending infrastructure and added to a suppression file that is checked against any new or updated lists before every campaign goes out. This file is kept indefinitely — not as active marketing data, but to make sure we keep honoring your opt-out.
Health Information, HIPAA, and Our Responsibilities
What HIPAA is and whether it applies to us
The Health Insurance Portability and Accountability Act (HIPAA), as amended by HITECH and its implementing regulations at 45 C.F.R. Parts 160 and 164, protects individually identifiable health information held by healthcare providers, health plans, and healthcare clearinghouses — entities known as “Covered Entities” — and their business partners (“Business Associates”).
Prismatica LLC is a digital media publisher. We do not provide clinical care, process healthcare insurance claims, or conduct healthcare transactions as those terms are defined under HIPAA. In the normal course of publishing health news and dietary supplement Publications, we are not a Covered Entity under 45 C.F.R. § 160.103, and HIPAA’s Privacy Rule and Security Rule do not govern the data we collect from newsletter subscribers and website visitors.
Health Content in our Publications — editorial only
Our Publications regularly cover health subjects: clinical studies, supplement research, nutrition guidance, physician commentary, medical news, and wellness topics. All such Publications qualify as “Health Content” as defined in our Terms & Conditions. This content is editorial in nature — published for general information and education, not to provide medical care, create a doctor-patient relationship, or substitute for professional medical advice.
When we reference doctors, researchers, or health institutions in our Publications, we are doing so editorially. No such reference means we have a formal relationship with, or are endorsed by, any healthcare professional or institution. For the complete set of medical disclaimers that govern all Health Content on our Platform — including supplement disclaimers, drug interaction warnings, emergency medical guidance, and mental health resources — please refer to the Health Information, HIPAA, and Our Content section of our Terms & Conditions.
We do not want your health records
We do not ask you to share Protected Health Information (PHI), as that term is defined in 45 C.F.R. § 160.103 — things like your diagnoses, medications, treatment history, or other clinical details. Our subscription forms only ask for basic contact details.
If you choose to include health information in a message to us — for example, in a contact form or email reply — we will:
- use it only to respond to your message;
- not include it in any marketing or analytics activity;
- protect it with the same security safeguards that apply to all personal data we hold; and
- delete it once it is no longer needed to answer your question.
Dietary supplements — key disclosures
NOTHING IN OUR PUBLICATIONS IS MEDICAL ADVICE, A DIAGNOSIS, A TREATMENT RECOMMENDATION, OR A PRESCRIPTION. STATEMENTS ABOUT DIETARY SUPPLEMENTS HAVE NOT BEEN EVALUATED BY THE U.S. FOOD AND DRUG ADMINISTRATION. DIETARY SUPPLEMENTS ARE NOT INTENDED TO DIAGNOSE, TREAT, CURE, OR PREVENT ANY DISEASE.
Before starting any supplement, especially if you are pregnant, nursing, taking prescription medication, or managing a health condition, talk to a licensed healthcare provider — a doctor, pharmacist, or registered dietitian. Do not self-treat a medical condition based on anything you read in our Publications.
Any individual results described in our Publications — testimonials, case studies, or success stories — are not typical and may not reflect what you will experience. Results vary widely from person to person.
Emergencies
Our Platform is not set up to help in medical emergencies. If you or someone near you needs urgent medical attention, call 911 (US) or your local emergency number, or go to the nearest emergency room immediately. Do not contact us in a medical emergency.
Security for incidental health data
If we receive health-related information from you that we did not request, we apply the same layered security protections described in the How Long We Keep Your Data and How We Protect It section of this Policy. We do not keep such information any longer than necessary to address your inquiry.
How We Earn Revenue — Advertising and Affiliates
We make money primarily through advertising and affiliate partnerships. When our Publications link to or feature a product or service, we may earn a fee from the company behind it. Payment models include flat fees, per-click commissions, per-action commissions, revenue shares, and combinations of these. A complete description of our material commercial relationships and our FTC disclosures is set out in the Advertising, Affiliates, and How We Make Money section of our Terms & Conditions.
Companies that pay us may include dietary supplement brands, health technology companies, wellness subscription services, medical news publishers, fitness platforms, and other consumer health businesses.
Being paid to feature something does not mean we are endorsing it, guaranteeing its quality, or saying it is right for you. We do not medically evaluate any supplement or product before mentioning it, and we make no promises about its efficacy, safety, or regulatory status. Always do your own research and speak with a healthcare professional before buying or using any health product you read about on our Platform.
Who We Share Your Data With
We share your data only when it serves the purposes described in this Policy. The entities listed below include those who, under our Terms & Conditions, form part of the “Covered Parties” — the group of persons and organizations that benefit from the liability protections and indemnification provisions of that agreement.
Our affiliated companies. Parent entities, subsidiaries, and companies under the same ownership may receive data for joint editorial projects, shared marketing, and administrative purposes. They follow the same privacy standards we do.
Email delivery providers. The platforms that actually send our emails can only use your data for that purpose, under contract.
Technical infrastructure providers. Website hosts, content-delivery networks, and security vendors that keep our Platform running.
Analytics tools. Services that help us understand audience behavior and Publications performance.
Advertisers and affiliate partners. We share technical signals — device IDs, IP addresses, click data — with our commercial partners so they can confirm that our promotions drove traffic or conversions and pay us accordingly.
Government and law enforcement. We disclose data when legally required — for example, by court order or regulatory demand — or when needed to protect safety or legal rights.
Professional advisers. Lawyers, accountants, and auditors we engage for legitimate business purposes.
Business successors. If the company is sold or restructured, personal data may transfer to the new entity.
We do not sell your data to unrelated companies for their own marketing purposes beyond what this Policy describes. That said, sharing data with advertising partners for attribution and conversion tracking may qualify as a “sale” or “sharing” under the CCPA or similar state laws. The types of data that may be involved are identifiers like device IDs and IP addresses, internet activity like clicks and browsing behavior, and approximate location from IP data. Your opt-out options are in the Your Privacy Rights section below.
How Long We Keep Your Data and How We Protect It
How long
We keep personal data only as long as we actually need it — to provide our service, meet legal requirements, handle disputes, or protect against fraud. After that, we delete or anonymize it.
When you unsubscribe, your address goes into a suppression file straight away. This file stays active indefinitely — not as marketing data, but to make sure we do not accidentally email you again in the future.
How we protect it
We use a mix of technical and organizational security measures: data is encrypted in transit using TLS/SSL; access to personal data is restricted to staff who need it; we use multi-factor authentication for system access; and we conduct regular security reviews.
No internet-based system is completely secure, and we cannot guarantee that your data is 100% protected from every possible threat. Information you send us travels over public networks we do not control, so there is always some risk. We are not responsible for breaches caused by factors outside our reasonable control.
If a data breach requires us to notify you or a regulator under applicable law, we will do so within the legal deadlines.
AI Tools in Our Editorial Process
We use AI-assisted writing tools — including large language models — to help draft and edit our Publications. A member of our editorial team reviews every piece before it goes out.
Even with that review, AI-generated Publications can contain mistakes, outdated information, or gaps. Health Publications, in particular, can change quickly as new research emerges. We encourage you to treat our Publications as a starting point for your own research and to consult a healthcare professional before making health decisions based on what you read.
We do not use our publishing systems to make automated decisions about individual users that carry legal or health consequences.
Your Privacy Rights
California — CCPA / CPRA
If you are a California resident, the California Consumer Privacy Act (CCPA), as updated by the CPRA, gives you specific rights over your personal data. In the past twelve months, we may have collected, disclosed for a business purpose, or sold/shared identifiers (name, email, IP address, device IDs), internet activity (browsing, search history, email engagement), approximate location, commercial information (products considered), and inferences about preferences.
That data came to us from you directly, from automated tools on our site, and from outside data providers.
You have the right to know what we have, get a copy, delete it, correct inaccuracies, opt out of any sale or sharing, and exercise all these rights without us treating you any differently for doing so.
To make a request, email team@healthprismatica.com with the subject line “California Privacy Rights Request.” We will confirm receipt within 10 business days and aim to respond within 45 days. We may need an extra 45 days in complex cases, and we will tell you if so. We may need to verify who you are. Authorized agents need written permission and ID.
To opt out of any sale or sharing, email team@healthprismatica.com or use the “Do Not Sell or Share My Personal Information” link on our site. We recognize Global Privacy Control (GPC) signals from California as valid opt-out requests.
Shine the Light: Under California Civil Code § 1798.83, you can ask about disclosures we have made to third parties for their own marketing. Write to team@healthprismatica.com.
Nevada
Nevada residents can ask us to stop selling covered information under NRS Chapter 603A by emailing team@healthprismatica.com.
Other U.S. states
If your state has passed a consumer privacy law — which now includes Colorado, Virginia, Connecticut, Texas, Oregon, Montana, and several others, with more joining regularly — you may have rights to access, correct, delete, or port your data, and to opt out of targeted advertising or data sales. We comply with each applicable state law. Email team@healthprismatica.com to make a request.
If we decline a request, we will tell you why and explain how to appeal. Where required by state law, we will include information about how to escalate a complaint to the relevant state authority.
EEA, UK, and Switzerland
Where GDPR, UK GDPR, or Swiss data-protection law applies, you have rights to access, correct, delete, or restrict our use of your data; receive it in a portable format; object to processing based on legitimate interests or for marketing; and withdraw consent at any time. Email team@healthprismatica.com — we will respond within one month, subject to extension. You can also complain to your local data protection authority.
Canada
Where PIPEDA or provincial law applies, you can access, correct, and withdraw consent for your personal data, subject to legal limits. Canada’s Anti-Spam Legislation may apply additional rules to emails we send you in Canada. Email team@healthprismatica.com for any requests.
International Transfers
We are based in the United States. If you are outside the US, your data will be transferred to and stored in the US and possibly other countries where our service providers operate. Privacy protections there may be different from where you live. By using our Platform, you agree to this. Where international law requires us to put extra safeguards in place — like Standard Contractual Clauses for transfers from the EEA — we will do so.
A Few Final Points
Regulatory scope
We are a US company. Where this Policy mentions international privacy laws, we include those references only where those laws actually apply to our specific activities — not as a blanket acceptance of foreign regulatory authority over us.
Accessibility
We want everyone to be able to access our Platform and this Policy. If you run into any accessibility barriers, email team@healthprismatica.com and we will do our best to help.
Updates to this Policy
We can update this Policy at any time. Changes take effect when we post the revised version with an updated “Last Updated” date. Continued use of our Platform means you accept the updated Policy. We will give extra notice of material changes where the law requires it.
© 2026 Prismatica LLC. All rights reserved.